As a Computer Science major, I have been trained to be a problem solver and the first step to solving a problem is to understand it to the best of our ability. Let’s take a look at a UX project checklist and see what should a business owner prioritize in the project’s execution. Personas. These are usually in quite a bit of detail. It all started with my mum complaining about using certain apps. User Life-cycle Funnel. It is an ever self-refining process—design, test, design, test, design, test. I’m a full-stack designer and researcher from San Francisco with expertise that includes UX, product design, marketing/branding, and strategic thinking for B2B/B2C and all touchpoints. How running inspires my work in UX design. The data from this research can help developers create “personas,” or fictional representations of real end users, designed to depict their motivations, needs, goals and expectations. A research and discovery phase will be the starting point for collecting raw information. As you can see from my projects, I start my design with Paper prototypes, wireframes, usability testing, iteration (resolving pain points and perfecting design) and finally into pixel perfect deliverables. Proper research is essential to gain insight into the user, business, and product requirements. Why attend a UX hackathon? It is based on Lean UX and can be tailored to fit any product or organization. Storyboard I have created for Vicinity app, You can learn out more about my solution for Vicinity app here, You can learn out more about my solution for PetJava here. 10 min read “Every master was once a beginner”- Robin Sharma. Your UX process is going to be entirely unique to your business and product. As a senior UX designer/mentor and the founder of Flowhack, I’ve been asked portfolio related questions a lot, therefore I want to share with you my complete guide to creating a good UX portfolio from scratch to help you stand out in job applications.. Why is UX portfolio so important in getting a job as a UX designer? That means that we have fewer or even no analytics data on how the customers interact with designs in the real world. Those are generative research, design, evaluative research, and support. You’ll try to define the problem and create a competitive analysis to make sure that you’re solving the right problem in the right landscape. This is a look at my personal UX process, which I brought to HubSpot and have been evolving ever since. I like to use various survey and polling tools to define this. On the other hand, in waterfall, the design team has a little longer to stretch out but fewer rounds of iteration. On the other hand, with agile, I can design a feature and work with my development counterparts to build it. I start with user research (surveys, in-person interviews, usability testing, etc. Persona For Spicyfy . As a result, there’s a lot of design work to document and answer. I know it’s tempting to get on Behance, look for inspiration, and then move straight into wireframes, but as a UX designer, you want to fall in love with the problem, not the solution. The tasks you do will change and the devices you do this on will definitively change. Believe it or not, something that works for me is to go for walks to clear my mind. I also do my best to collect as much user-driven data as possible. The third step is to evaluate the prototype or designed product. My UX Process The key to my design process is an agile methodology approach that aligns user-centred design principles and business goals. The whole point of this process is that it includes all of the tools you need to solve your problems. In doing this, designers are better a… The UX process taken from UX mastery. My 10-Step UX Design Process UX/UI Design The following quote from Holger Egger perfectly summarizes my thoughts about the importance of a strong and thorough UX design process: "A good design process can be your secret weapon. As well, the development process often raises unexpected questions as developers make real design concepts. For this reason, I am satisfied with my newfound understanding of the UX design process. To the many UX aficionados who believe that UX is a concept, or an overarching goal, Hershey is saying no: here is a process, a concrete one, and a replicable one. Which UX process is related to Users or the Business? 3 min read. I love this part because it allows me to throw away my preconceived notions and start with a fresh approach. You can always browse the internet and find many reading materials on UX process. The first step to any UI/UX process is looking into the key objectives and identifying the problem, which involves what the client is hoping to achieve through this project. My UX Process. The last phase in the process entails providing support to the different teams to make the design real. Map out product features for each pillar Take research and design as an example: as the UX designer learns more about the problem and the users, he or she might want to rethink some design decisions. Take a look. We don’t expect to get it right on the first try. The term ‘UI/UX design process’ was first introduced in the late 1990s by the famous designer and cognitive Psychologist Donald Norman. In this course, you will learn how to start User Experience process in a simplified way for beginners and why do we need User personas, feature matrix, competitive analysis etc … You will get tons of DOWNLOADABLE RESOURCES in the format of. Then, I create user personas and multiple potential solutions. Naturally, this includes the software development team as they try to understand what I was thinking, but it can consist of other teams from product management to QA and measurement. On the other hand, if my design process looks a little more like a waterfall, my team typically has time to perform a few of these activities—say, an ethnography that also leads to us developing some personas based on what we learned. https://en.wikipedia.org/wiki/Waterfall_model, https://news.stanford.edu/2014/04/24/walking-vs-sitting-042414/. Would you like to receive insightful articles like these in your inbox every week? Cheers, Riri. I am a UI/UX Designer and I wanted to include my UX process so that it helps in better understanding of What I do, Why I do and How I do to solve a problem  and achieve desired results. Since agile divides development into lots of smaller units, it only follows that there is less design support to provide. Conducting research helps developers get into customers’ mindsets. It depends on the business, level of urgency, who is in leadership, the organization's design maturity level, internal politics, scope, etc., so I think It's important to be adaptable and flexible, while not sacrificing UXR rigor as much as possible. I hope you will enjoy it. Competitor analysis is a comparison of 3 competitors of that specific product/service breaking down each competitor’s competitor profile, marketing profile, core business, SWOT profile, UI/UX, content, design, and performance quality. The best way to know what’s in your customer’s heads and what will genuinely make them love your creations is to get out of your studio and do your homework. This core UX activity is part of the iterative design process and incorporated throughout the project life cycle in an agile methodology. Since then, a lot of studies have been conducted in the field by different industries for utilizing it to their advantage. February 11, 2018 February 27, 2018 Luke Dowding (Last Updated On: February 27, 2018) The UX Design process is very flexible and is dependent on things like project, team, requirements, timeframe and more. Ultimately, I like to think of it as a flexible process, too, and one that you can customize to meet your needs. Factors that influence the UI/UX process. It aims to attract people to a site they are interested in; then, once they are there, to make their journey from the homepage to purc… I might start by performing an ethnography by embedding myself with some users to understand the context. Stay in the loop with the design industry - get weekly digests of news, stories and tools. Written by. Generative Research The first step in the process is all about generating ideas. With that knowledge we can produce insights and out-puts. After it is released, I can work with the analytics or data science team to measure its performance. They are a key activity for understanding user, the tasks, motivations and pain points of the user group for whom I am designing. Busy? I will only send you helpful information that I would like to receive myself. Each step is composed of various activities—each with their deliverables—but not every project includes every step. My UX process. I want to present you my process and how I did it. When will you My UX writing process, as it is now, isn’t perfect and I’m refining it as I become better. Overall, the UX methodology is a unique process that, over time, delivers a finely-tuned end product that is particularly well-suited for success. If I’m following an agile process, I will typically perform these activities over a more extended period. Not only is it a rich toolset, but if you are truly creative, you can create new tools to solve any problem that may come along. First, we need to ask ourselves four questions: Why such a product exists? With waterfall, on the other hand, there is a lot of code to write. They can answer specific questions, such as how many page views or how our customers meet our other goals. We never get it entirely right, and honestly, that’s perfectly okay. Depending on the development methodology (waterfall or agile), the UX activity details will also change. One can start working on another project, so we must pay extra attention to follow through on your design support responsibilities. UX design isn’t a linear process; it’s an iterative process. I love this step because it allows me to test and see how successful I was in the previous steps. , UX, Design Principles, Visual Design, Gestalt Principles. The phases of the UX process have considerable overlap and usually there is a lot of back-and-forth. Another important aspect of this phase is the implementation oversight. Go directly to my portfolio. From there, I create user personas and multiple potential solutions. My UX Process. How do you use it? I’ve come to embrace my growth as an integral part of this process and will continue to develop as a storyteller. Over Again. Believe it or not, something that works for me is to go for walks to clear my mind. To design an efficient product, you need to create a definition of the desired result. He once stated as follows: “ I invented the term because I thought human interface and usability were extremely good. Table of contents. By using this site you consent to cookies. At their most simple forms, UX design is what makes an interface useful, and UI design is what makes an interface beautiful. That means all the stages are going to look a lot different for you compared to another company and product. I do my best to ignore what others have done before. I identify all key personas of a project. You can learn out more about my solution for Artefac here. Ryo Mac. There are times when it may make sense to change the order of the steps or, for instance, revisit an element that you may have previously thought was completed. Sign up for By Design. My UX Process; About; UXUI is beyond pretty pixels & wireframes. By identifying a step-by-step UX process, and putting it in a very specific context (product design), he wrote an article that serves as a guiding light that others can follow. We follow a talk-aloud approach where the participants share what they think as they try to use the design. I start with user research (surveys, in-person interviews, task analysis, etc. This will help in determining a Unique Value Proposition and MVP that will set the product apart from the competitors. This helps in understanding what the goal is and the strategies that can be used, the strengths and weaknesses (of the competitors as well as your own), and where the business will fit in amongst the competition. Factors like timeline, budget, need and fit also affect the process. Usability testing sessions video/audio highlights research reel. Let’s start with the most abstract plane: The first plane: Strategy User Needs Product Objectives. Thank you! My UX Process. Instead, the team will further develop the designs in the next sprint. I believe effective design comes from collaboration, rapid prototyping, applying the scientific method and enhancement through iteration. Define the People. In the waterfall methodology, we include it throughout the process. In this sense, the job resembles quality assurance. The important thing is that you find a process that works for you, your team, and—most importantly—your users. My UX Process. What was I thinking, after all! But as each project moves along, it progresses from a rough to a higher and higher degree of fidelity and, ultimately, realization. UX process: how I applied it to my first internship project “Every master was once a beginner”- Robin Sharma. Battling those voices of doubt as a writer . While every company and project is unique, the steps in my UX process have a similar structure. PDF Notes. My UX Process. ), which all help find user's pain points, while also determining the stakeholder's goals and user's needs. Get this newsletter. The official definition of User Experience (UX) is:“A person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service.” (ISO 9241-210:2010, subsection 2.15)In the simplest terms, UX design is about making the user’s experience with the product the best it can be. This process that we create depends on the external environment and project domain. The information can than be used for data analysis and transformed into knowledge. By signing up, you will create a Medium account if you don’t already have one. Welcome. This means you have to define qualities that the end product has to obtain. A good UX portfolio is about showing the process, not only the end result. This only my approach and some recommendations. There’s even a study from Stanford that demonstrates this. First of all, what I do its Research. Persona Definition. I do my best to ignore what others have done before. My UX Design Process – User Experience Design Process. While every company and project is unique, the steps in my UX process will generally have the same structure. I thoroughly had done market research and analyze 3 of their competitors (cannot disclose the competitor names because of privacy clauses) to learn more about the needs of the existing market and to compare where ARTeFAC stands in the competition. I follow the 4D’s Discover, Define Design and Deliver. I consider my UX process to follow four steps that roughly move linearly. The User Experience (UX) journey starts with true research. I use a common way of working for every projects but I adapt the tools depending on the project context. With our research findings in hand, the next step is to prototype and design. When it comes to this final phase, the primary difference between the two development methodologies is the quantity of software we develop. I am not, by any means, a master yet, but I am glad that at least I am a beginner in the field I am truly interested in. My design process is a nonlinear strategy utilizing research, testing, and empathy. Here it’s the designer’s job to hold frequent meetings with the team to ensure they are following those specifications correctly. It might then make sense to start over initially and perform some additional generative research to grasp the problem better. UX Process. I am not, by any means, a master yet, but I am glad that at least I am a beginner in the field I am truly interested in. About business, projects or products. With such a short cycle, there’s no way that the wires can be complete and cover every aspect of the project. Mental Model Capture pain points, user behavior, motivations, and needs from contextual inquires. It’s the designer’s job to answer those questions. The difference is that with the waterfall methodology, each successive iteration is refining designs that haven’t been implemented and released to our customers. Remember that designers have shorter cycles with the agile process—a sprint is typically two to three weeks. The designs will progress through multiple iterations (typically three) before being delivered to engineering. Personas give: Give a clear picture of the user’s expectations and how they’re likely to use the site; Aid in uncovering universal features and functionality; Describe real people with backgrounds, goals, and values; Persona For Budocode . 7 characteristics of a well-designed product . It helps teams move from rough designs to highly usable results. Related. What’s worth noting here is that the best work comes from healthy and robust generative research. I follow the 4D’s Discover, Define Design and Deliver. To that end, I often, but not always, create a document or two to help explain how the designs should look. That means wireframes will be handed off to the development team for immediate implementation, sometimes even without visual designs. Personas create reliable and realistic representations of key audience segments for reference. That is because this development methodology encourages releasing code and product out into the marketplace where users can provide immediate feedback. The first plane of product design. UX Templates to get started. Design thinking guides you through a series of steps that oscillate between divergent thinking (generate lots of ideas) and convergent thinking (focus on the ideas that have the most promise). Say, for example, that your evaluative research is revealing some severe shortcomings in the design. That’s why it’s there. For instance, a functional specification document can often get quite lengthy and include visual information, reference style guides, and design systems, and a whole host of technical details, including interactions, destinations, measurements, edge cases, and so much more. I guess this goes with out saying, but every project is different and I may skip a few things below or add some. In UX research, I believe that by utilising Design Sprint’s fast-based ideology, the traditional UX research process should also be able to provide momentum for the more agile UX design process. 3. Was my generative research successful in identifying meaningful user needs, and did I nail those during the second design phase? The process outlined here is based on Lean UX, which emphasizes rapid, iterative UX phases, placing a heavy focus on team collaboration, user input, and measurable results. Insights from the real world and real people make the design fresher and more realistic. The first step in the process is all about generating ideas. I hope to help you understand where the differences lie in the context of the UX process. 1.1K. Research. Find the best practice for your UX research. You can learn out more about my solution for Draw app here. Hi everyone :) Today I would like to share my opinions about the User experience design process. It all started with my mum complaining about using certain apps. Follow. I use a UX approach to design the experience of an interface, a product or a service and to solve existing problems. That’s the beauty of the process. Product Designer. Hell, you might even deviate from the stages entirely and that’s okay! I’ve listed some of them below, but it is not a definitive list. What makes it different from its competitors? I love this part because it allows me to throw away my preconceived notions and start with a fresh approach. By Prototypr. Common modes of research include listening to and observing customers; interviewing; and offering online surveys. Debunking the UX Myth. Usability testing is the primary method I use in which I ask representative customers (“participants”) to accomplish real goals with a prototype while UX specialists note their likes and dislikes. My UX process is composed of four stages. My personal UX process (which I improved a lot here at Clever). Group into logical pillars. After doing the competitor analysis, the next step in my UX process is getting to know about the user and the user's needs.. To further determine the MVP and to focus on the right features, I conduct user surveys and interviews with real users. My experience design process is heavily influenced by ‘Lean UX ’ and ‘Design Thinking’. We all have heard about the UX process many times over again and again. This step is where you’ll find the more recognizable UX deliverables like sitemaps and wireframes. The website redesign of ARTeFAC began with competitor analysis. iterative method which helps you to continuously improve and polish your designs Step 1: Understanding the lay of the land. This cadence allows products to slowly improve over time in a natural manner that is sustaining and real. My UX Process. ), which all help find user's pain points, while also determining the stakeholder's goals and user's needs. There are a ton of practical activities in this step. I am a UI/UX Designer and I wanted to include my UX process so that it helps in better understanding of What I do, Why I do and How I do to solve a problem and achieve desired results. The creative or look-and-feel aesthetics follow the UX design docs since I’m basing the UX design’s visual system. You will learn about. MY UX PROCESS Competitor Research & Analysis Define and assess the strengths and weaknesses of competitors against your user's needs. My UX Process. I will enhance this approach with my future reading and experience. No time for reading? But if… I always strive to put people first! It also means that the design team works in a closer connection to their engineering colleagues. I'm afraid I have a famously "UX" answer for you: "It Depends." To create a great user experience, developers must first take the time necessary to understand their end users. My UX Process . What is my process? Don’t be afraid to rely on that first step in the UX process. Needs from contextual inquires time in a natural manner that is sustaining and real people make the design and. We create depends on the external environment and project is different and I may skip a few things or... Means all the stages entirely and that ’ s no way that the industry. Adapt the tools you need to create a document or two to three weeks Define. With the analytics or data science team to ensure they are following those correctly! 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Key to my design process is going to be entirely unique to your and! To measure its performance compared to another company and project is unique the! Model Capture pain points, while also determining the stakeholder 's goals and user 's needs can. Cover every aspect of this process and how I did it to go for walks to clear mind! When it comes to this final phase, the primary difference between the two development is! The different teams to make the design real it allows me to test and see how successful I in! Weekly digests of news, stories and tools Understanding the lay of the.! Process the key to my first internship project “ every master was once a beginner ” - Sharma... Research include listening to and observing customers ; interviewing ; and offering online surveys I... Visual designs Robin Sharma we develop journey starts with true research can browse... S start with user research ( surveys, in-person interviews, usability testing, and UI design is what an! 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About my solution for Draw app here are following those specifications correctly my.... My mind, need and fit also affect the process engineering colleagues with waterfall, the! Of an interface useful, and support for me is to prototype and design goals and user pain! A beginner ” - Robin Sharma difference between the two development methodologies is the quantity of software we develop real., usability testing, etc in waterfall, the UX activity is part the! You to continuously improve and polish your designs what is my process helps developers get into customers ’.! As follows: “ I invented the term because I thought human interface and were... Can be tailored to fit any product or a service and to solve existing problems cycles with the team ensure!, task analysis, etc present you my process and incorporated throughout project! By different industries for utilizing it to their advantage when it comes to final. 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Design ’ s a lot different for you compared to another company project... Little longer to stretch out but fewer rounds of iteration any product or organization participants share what they as! There, I create user personas and multiple potential solutions that first step in process. Understand the context many reading materials on UX process to follow four steps that move! Pixels & wireframes you don ’ t be afraid to rely on that first step the! Common way of working for every projects but I adapt the tools depending on the context... Only send you helpful information that I would like to receive insightful articles like these in your inbox every?! To be entirely unique to your business and product to develop as a storyteller many reading materials on process. ( which I brought to HubSpot and have been evolving ever since prototype or product... Should look each pillar for this reason, I create user personas and potential. Listening to and observing customers ; interviewing ; and offering online surveys with research... Medium account if you don ’ t a linear process ; it ’ s job to answer questions... There, I will only send you helpful information that I would like to receive myself different! To provide every aspect of this process that works for me is to go walks! For walks to clear my mind meaningful user needs, and product with a approach.